Even a very short UX test run can provide an impressive amount of bugs and problem areas.
What is the visitors first impression of the site?
How is the user experience across different platforms and browsers?
What is the general usability of the product? Does it make sense?
I collected a lot of different data and presented it to the project manager, the designer, the developer and the CEO. This led to several technical and design-related corrections on the site. The customer afterwards hired me for a week to do more extensive focus group tests.
First click test
Ask people what they would click on first, if they were to visit the company’s site to purchase a giftcard, either through a browser or the mobile version of the site.
Go through the most common use-scenarios on the most common mobile devices, and look for issues.
Walking fous group
Gather a group of 5 people, take them for a walk, and observe while they interact with the mobile site and comment on the experience.
Go through the website, analyzing its visual and logical design, starting from the concepts of learnability, efficiency, memorability, error recovering, and satisfaction.
Go through the most common use-scenarios on the most common browsers, and look for issues.
- I made a blogpost shortly after I finished the case that you can read here.
- A great collection of different test methods and their pros and cons.
- Usability.gov is the grandmother of different UX test methods. Still worth a read.